Jägermeister unveil Manifest

As we’ve reached the weekend and Jägerbombs will be drunk (and possibly regretted the morning after) it seems a good time to Jägermeister and their announcement of a brand new premium spirit called Manifest which is due to arrive on the travel retail scene on April 1st.

Premium spirits are designed for sipping and not downing in one with some caffeinated soft drink like the Jägermeister seems to have become synonymous with. Retailing at €29.90 in duty free, Manifest will be available at seven airports for it’s initial release (with Berlin and Copenhagen being two of the seven).

Dietmar Franke from Jägermeister’s travel retail department said: “We are doing an exclusive launch with Heinemann in the 1 April to give their passengers a proper experience of Manifest.  We want to make sure the passengers get to taste it and understand what it’s about.”

Andreas Lehmann, Jägermeister’s head of public relations, added: “We have a highly valuable bottle but it is not the most valuable thing.  The product is the premium thing, the product will speak for itself and it will attract the target group.”

Najnoviji članci na blogu

Discover the Hidden Gems of Barcelona: A Traveler’s Guide

Barcelona, the vibrant capital of Catalonia in Spain, is a city that never fails to captivate visitors with its rich history, stunning architecture, and vibrant culture. Whether you’re strolling along the iconic Ramblas, marveling at the architectural wonders of Antoni Gaudí, or indulging in delicious tapas, Barcelona offers an unforgettable travel experience. In this guide, […]

Continue Reading…

The Ultimate Guide to Exploring Hong Kong: Top Things to Do!

Hong Kong, a bustling city with a rich cultural heritage, is filled with endless opportunities to explore. From shopping, delicious culinary experiences to historic landmarks, there is something for everyone in this city. With so many amazing possibilities, it can be hard to decide what to do first. Let’s dive into the top things you […]

Continue Reading…

Discovering the Best Things to do in Chicago – Your Ultimate Guide

Chicago, also known as the “Windy City,” is one of the most iconic cities in the United States. From sprawling skyscrapers to the beautiful sandy beaches of Lake Michigan, this city has it all. Whether you’re a food enthusiast, outdoor adventurer, or history buff, there’s something for everyone in Chicago. If you’re planning a trip […]

Continue Reading…

Discover the Best Things to Do in Edinburgh: A Comprehensive Guide

Edinburgh, the capital of Scotland, is a picturesque city that boasts of rich culture, history and stunning architecture. Known for its impressive skyline and historic landmarks, Edinburgh offers visitors a wide range of activities and attractions that cater to all interests. Whether you’re a history buff, a foodie or someone who enjoys outdoor activities, Edinburgh […]

Continue Reading…

EasyJet Collaborates with Fantasy Wings to Enhance Customer Experience

EasyJet has announced a new partnership with Fantasy Wings, aimed at improving the overall customer experience. The collaboration will bring together the strengths of both companies to provide passengers with an enhanced travel experience. 1. What This Partnership Means for Passengers: Passengers can expect to enjoy a range of benefits from this partnership, including access […]

Continue Reading…