Ever Rich Duty Free hosts second jewellery design contest

TAIPEI. Ever Rich Duty Free Shop has launched the second Ever Rich Jewelry Design Contest, which is open for submissions from now until 31 December. A shortlist will be announced on 10 January, with the winning designer claiming the top prize of NT$100,000 (US$3,300). They will also have the opportunity to be exhibited at the island’s international airports and to be listed by Ever Rich Duty Free.

It is the second such contest after the first took place in 2017, attracting 505 submissions from local artists as well as international entries from Hong Kong, Japan, New Zealand and France. The contest is open to all, including Ever Rich staff.

Ever Rich said its mission was to inspire jewellery design talent and to let the world see the beauty of the island.

It noted: “Ever Rich Jewelry has always combined rich natural flavours and cultural heritage, selecting high-quality natural gemstones and precious metals, and interpreted classic images with contemporary aesthetics into the brand.”

This year’s theme is ‘The Beauty of Taiwan’s Forests’, which draws on the island’s natural beauty and mountainous terrain. There are 286 mountain summits over 3,000m, with Yushan (Mount Jade) the highest in East Asia.

The company hosted a forum last week titled ‘A Dialogue with the Mountains’ to promote the contest. It took place at the company’s Neihu Duty Free Plaza in Taipei.

Among those taking part were artist Huang Zjiao, director Wei Desheng, photographer Xiong Minglong, jewellery designer Gong Zunci, jewellery connoisseur Huang Yinqing and visual designer Chen Yijie. They came together to explore the beauty of mountains and forests through different angles and perspectives.

Ever Rich Duty Free Shop President Kevin Chiang said: “Ever Rich has long promoted local culture and characteristics through a multi-faceted approach, [such as our] themed waiting lounges at the airport, built with the theme of nature, culture and art. We also partnered with local farmers to develop different specialities and souvenirs with local flavour and international competitiveness, because we hope to make this island’s creativity and culture its best tourism resources.

“Ever Rich Jewelry aims to show wonderful ‘localisation’ and create ‘globalisation’. Whether it is through our Ever Rich Jewelry Design Contest or transboundary forums, we hope that more people will be able to see the extraordinary in the little things, and let the world see Taiwan!”

Read the full article at The Moodie Davitt Report

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