Coty is poised to extend the Boss Parfums fragrance line with new Boss Ma Vie L’Eau.
The feminine scent will launch in travel retail Europe in February and Asia Pacific in April. It will be available in 50ml (€55.50/US$49) and 75ml (€71.50/US$59.50).
The fragrance, designed to inspire women to recognise and embrace their uniqueness, is built around the cactus flower. This hero ingredient also features in the original Ma Vie scent.
Ma Vie L’Eau features an aquatic accord at the top before building to a floral heart of magnolia, white peony and pink rose. The base blends cedarwood and white musks.
The perfume is housed in a clear, faceted flacon which has a crystal lid topper and silver band.
Original source - The Moodie Davitt Report