UAE. Dubai Duty Free and Givenchy Parfums have partnered for an immersive beauty experience at Dubai International Airport.

The activation in Terminal 1 marks the launch of Dahlia Divin Eau Initiale, a fragrance inspired by the myth of a modern-day goddess. It is located outside the Dubai Duty Free store in Concourse D and will run until 31 March.

The activation introduces passengers to ‘The Goddess Ritual’, which begins with an olfactory experience of the Dahlia Divin collection. This is followed by a Le Soin Noir skincare ritual and a Givenchy make-up application.

The partners have recreated a spa in the 29sq m activation, complete with relaxation music and a pampering area.

“We are pleased to partner with Givenchy Parfums in offering this exclusive ritual to Dubai Duty Free passengers,” said Dubai Duty Free Senior Vice President of Purchasing Saba Tahir. “This experiential animation will be appreciated by travellers, who are often weary and can enjoy a few moments of pampering along their journey.”

Dahlia Divin Eau Initiale recounts the birth of the mythical modern-day goddess, Givenchy said. The crystalline fragrance aims to capture her “purity, natural and simple”. Model Candice Swanepoel is the face of Dahlia Divin.

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