INDIA. Delhi Duty Free has opened an upgraded Hugo Boss outlet as part of a wide-ranging shop refurbishment programme. Other fashion openings will come soon at Delhi International Airport, the retailer said.
The luxury brand’s offer includes Boss Black and Boss Green collections for men. Design elements include a black façade and merchandise display areas that facilitate shopper navigation. The retailer said it aimed to present an “exclusive travel retail concept store”.
Delhi Duty Free Services CEO Luke Gorringe said: “Hugo Boss was one of our most successful fashion stores before the refit commenced, so our objective was to minimise trading disruption. In response to this, we fast-tracked the refurbishment project to ensure we reopened in advance of the summer period.”