Delhi Duty Free is celebrating Diwali and the festive season with the launch of Johnnie Walker Black Label Limited Edition.
Johnnie Walker Black Label Limited Edition is part of the retailer’s ‘Friends & Family’ campaign, which offers promotions and discounts to Indian travellers and tourists visiting India throughout the festive season. To promote awareness of the celebrations in-store, the offers are advertised on the radio and through an online campaign.
Delhi Duty Free said the launch of Johnnie Walker Limited Edition offers a “fantastic gifting option for seasoned whisky lovers and for those who are keen to explore the Scotch category”.
Delhi Duty Free CEO Luke Gorringe commented:
“Over the last seven years, we have identified that travellers are constantly looking for gifting and exclusive options at our duty free shops. In June, Delhi Duty Free sold a record number of Johnnie Walker Black Label in one month and we are now delighted to introduce this limited-edition Johnnie Walker. The brand has a real story of craftsmanship and discovery and is very popular with our shoppers.”
Diageo Global Travel Managing Director Dayalan Nayager said: “We know travellers are always looking for something special, so we are thrilled to offer our Indian travellers this unique limited edition to gift this festive season. This Johnnie Walker Black Label Limited Edition bottle is an exclusive and exciting collaboration between Johnnie Walker and internationally acclaimed artist Mattia Biagi. Inspired by the big, bold flavours of Johnnie Walker Black Label, the daring bottle design is powerful and visually stunning, making it the perfect gift to mark this special occasion with friends and family.”
