IRELAND. Aer Lingus has selected LSG Group subsidiary Retail inMotion as its onboard retail partner.
As part of a retail consultancy agreement, Retail inMotion will act in an advisory role to the airline for onboard retail services. The scope of this partnership will initially include consultation on onboard retail and duty free range selection and management, crew training, menu card and catalogue design, and optimisation of the airline’s existing onboard retail programme.
Aer Lingus is the national airline of Ireland and operates 63 aircraft on routes to destinations in the UK, Europe and North America. It carries more than 12 million passengers per annum.
Retail inMotion Chief Executive Officer Stefan Patermann said:
“We will look to leverage our industry expertise, innovative solutions and customer-centric approach to one of the most prestigious onboard retail programmes in the industry.”
Aer Lingus Chief Operating Officer Mike Rutter commented:
“We welcome the retail expertise and technology solutions that a world leader in aviation retailing can bring the Aer Lingus platform. Our Bia and Boutique ranges form an important part of our in-flight service and we look forward to working in partnership with Retail inMotion to further enhance our award-winning guest experience.”
