Copenhagen and Oslo duty free stores reveal makeovers


Biotherm, the French luxury skin care company owned by L’Oréal, have recently overhauled their duty free and travel retail shops at Oslo and Copenhagen airports..

A spokesperson for Biotherm said: “As soon as customers enter the Biotherm space, they realize simply by glancing around that all the elements here have been built around the ideas of well-being and conviviality, a genuine ‘Skin Fit Studio’. The clear and effective signage invites them to freely explore the brand universe and enables them to very quickly spot best-sellers for men and women, the latest launches and, Life Plankton (TM), Biotherm’s signature ingredient.”

Leave a Reply