BARBADOS. Clear Channel Airports has been awarded a five-year contract as the exclusive advertising provider at Grantley Adams International Airport in Barbados.
CCA said it will launch a contemporary media programme for the airport that captures the spirit of Barbados, which it describes as “the most affluent and developed Eastern Caribbean country”.
The media programme across the main terminal will include a 4mm LED video wall, illuminated and non-illuminated tension fabric displays, exhibit and specialty displays, sponsored mobile charging stations, glass wraps and ‘Welcome to Barbados’ theming.
CCA said that clients who will participate in the new media programme include tourism, banking and finance, real estate, international business, and retail and distribution brands.
Grantley Adams International Airport acting CEO Terry Layne said: “Our diligence confirmed that Clear Channel Airports is the airport media innovator and leader. The sophisticated media programme CCA proposed is comprehensive, best-in-class and will deliver what brands want and improve the overall experience for our valued customers.”
Original source - The Moodie Davitt Report