Chivas Regal has partnered with premium audio producers LSTN Sound Co. to craft a range of unique accessories to celebrate their shared passion for craftsmanship, style and generosity.
The creative partnership is part of Chivas Regal’s initiative, Generosity: Amplified, which aims to raise funds for Starkey Hearing Foundation, a pioneering charity that has provided more than 1.8 million hearing aids and care to people in need in the last 30 years. Chivas Regal and LSTN Sound Co. have collaborated to create a limited edition Chivas 12 Year Old gift tin, a line of handcrafted headphones and a custom-designed luxury record console.
A percentage of profits from each pair of headphones and every tin as well as 100% of the console sale price will be donated directly to Starkey Hearing Foundation, to help continue to give the gift of sound to people around the world. Through the Generosity: Amplified partnership, Chivas Regal and LSTN Sound Co. are helping Starkey Hearing Foundation achieve their goal of supplying one million hearing aids to those in need this decade.
The limited edition Chivas 12 Year Old gift tin features a new square-to-round shape and images of a deconstructed set of headphones to highlight the theme of sound. The specially crafted headphones use elements of upcycled American oak whisky casks and are modelled on LSTN Sound Co.’s best-selling ‘troubadour’ shape.
The Generosity: Amplified limited edition gift tin is available globally now. Pernod Ricard Travel Retail EMEA is marking the launch of the limited edition in Travel Retail with activations in Budapest and Munich in November, followed by London, Amsterdam, Istanbul, Brussels and Beirut in December. The console and a limited run of headphones are available to buy now from www.lstnsound.co.