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Double celebration as Lotte Duty Free and Lancôme light up the night sky in Seoul

Double celebration as Lotte Duty Free and Lancôme light up the...

SOUTH KOREA. Lotte Duty Free and Lancôme celebrated the retailer’s 40th anniversary year and the Lunar New Year in spectacular style on Saturday night...

‘For Responsible Living’: Diesel and Eco-Age announce new sustainability strategy

INTERNATIONAL. Diesel has announced its For Responsible Living strategy, which will see the brand commit to various environmental and ethical sustainability goals.The announcement was...

Kiehl’s and Shilla unveil spectacular Lunar New Year animation at Changi...

SINGAPORE. L’Oréal-owned New York skincare brand Kiehl’s has welcomed the Year of the Rat by unveiling its new ‘Lunar New Year’ pop-up concept in...
Marketing Manchester and NYC & Company have signed a city-to-city tourism collaboration agreement. Formalised at a press conference at Cultureplex in Manchester, the new two-year alliance includes a collaboration agreement between the two cities, the sharing of best practices in tourism marketing and a partnership with Virgin Atlantic to stimulate reciprocal travel. Marketing Manchester managing director, Sheona Southern, was joined by NYC & Company president, Fred Dixon, and Virgin Atlantic’s head of brand strategy and campaigns, Hai Bei Chen, for the announcement. “I’m incredibly proud that Marketing Manchester has been able to secure what is undoubtedly a very powerful partnership with NYC & Company. “New York City is one of the top tourism destinations in the world and to be able to align ourselves with a city that we have so much in common with – especially in respect to being open, diverse and welcome destinations – is a huge coup and speaks volumes about Manchester’s increasing global profile,” said Southern. ADVERTISEMENT The partnership comes as Virgin Atlantic increases services between the two cities. Now flying its largest aircraft on the Manchester to JFK route, the Boeing 747, Virgin Atlantic is increasing capacity out of Manchester to New York by 65 per cent this winter. Dixon added: “It’s a pleasure to announce our newest tourism marketing partnership with one of the United Kingdom’s most important northern England cities. “Both destinations are capitals of diversity and iconic hubs of arts and culture, sports and media. “We believe there is outstanding potential to further develop joint tourism opportunities between Manchester and New York City.” Currently, NYC & Company has several other active city-to-city tourism partnerships across the globe including Madrid, Amsterdam, Cape Town, Toronto, Tokyo, Buenos Aires and Berlin. Juha Jarvinen, chief commercial officer at Virgin Atlantic, commented: “We’re incredibly proud to be part of this partnership and look forward to working with NYC & Company and Marketing Manchester to drive more customers travelling between Manchester and New York City.”

News: Manchester signs tourism partnership with New York City

Marketing Manchester and NYC & Company have signed a city-to-city tourism collaboration agreement.Formalised at a press conference at Cultureplex in Manchester, the new two-year...
Prague Airport Duty Free

Record Passenger Year for Prague

Prague Airport, (IATA:PRG) says in handled 17,804,900 passengers last year, which represents an increase of approximately one million more than in 2018. That equates...
Air India to launch Mumbai connection from London Stansted

Air India to launch Mumbai connection from London Stansted

The trade and tourism industries across the east of England are set to receive a major boost next month as Air India launches a...
Record passenger numbers at airBaltic

Record passenger numbers at airBaltic

airBaltic carried 5,049,317 passengers in 2019, or 22 per cent more than the year before, on its network.The figure is the highest number in...
Moscow Domodedovo Airport and Dufry open arrivals duty free store

Moscow Domodedovo Airport and Dufry open arrivals duty free store

RUSSIA. Moscow Domodedovo Airport opened a new arrivals duty free store in partnership with travel retailer Dufry under the Duty Free Moscow branding on...

Whyte & Mackay marks Chinese New Year with pair of new...

Whyte & Mackay brand The Dalmore has released a limited-edition 28-year-old whisky and special packaging for King Alexander III whisky to mark Chinese New...