Buckley London For Him: Brand unveils first men’s jewellery range

Buckley London will preview a new collection for men, and a ring inspired by the forthcoming British royal wedding, at next month’s Duty Free & Travel Retail Summit of the Americas in Orlando (Booth 1131).

The British fashion jewellery brand will also present several new lines, its core 2018 Spring/Summer collections and a new range of display solutions.

The Buckley London For Him collection is the brand’s first jewellery range designed for men. It includes bracelets, bangles and cufflinks and features wrapped leather, stainless steel and polished metals alongside semi-precious beads and skull details. The new range is supported by bespoke packaging, display material and point-of-sale imagery.

 

The Meghan Sparkle ring, inspired by the engagement ring given to Meghan Markle by HRH Prince Harry, comes in a commemorative gift box with the 19.05.2018 wedding date. The ring is a new addition to Buckley London’s range of British heritage-inspired jewellery.

Buckley London said the range, which includes the Royal Celebration collection, offers designs in the style of fine jewellery “without the expensive price tag”.

Royal wedding fever: The Meghan Sparkle ring comes in a commemorative gift box

Buckley London will also highlight new travel shopping-exclusive products which include an updated London charm bracelet, Mexican-themed charms and sea life charms inspired by cruise holidays.

Buckley London Head of Sales Amy Donlon said: “With an increased focus on our presence in the Americas, we are very excited to be returning to The Summit of the Americas this year.

“We will be unveiling a host of never-before-seen products, offering something different for our customers alongside our newest core collections which stay true to Buckley London’s British heritage. There has already been a real buzz around the new collections and we very much look forward to being able to share these with customers for the very first time.”

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