Aurora Travels with Ted

Soft-toy specialist Aurora will arrive in Cannes this year with its extensive range of own-brand and licensed plush for children and young adults including a new concept called Travelling Ted which is exclusive to the global travel retail channel (Green Village K67).

“Travelling Ted is absolutely perfect for all travel retail channels of distribution; it ticks all the boxes,” says Aurora Travel Retail Sales Manager Garry Stoner. “Firstly the concept is travel themed with each lovable bear sporting a scarf and carrying his own suitcase. Even more appropriately, the suitcase and the scarf can be personalized for the individual retailer; so that could include the name/logo of an airline or ferry, a country or regional destination, or with a specific seasonal message. This creates ‘double exclusivity’ both to the channel and the operator.”

The perfect companion for travelling children, 20cm Ted is available in various quanitities and is made of super-soft plush meeting all safety requirements.

“Teddy bears remain a top selling plush item for retailers and creating a travel-related option is a win-win for all,” continues Stoner. “Travelling Ted is an ideal impulse purchase item as a gift for children and young adults of all ages and we’re expecting him to be travellilng all over the world with retailers on the ground, in the air and at sea over the comoing year.”

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