Fast Company announced Alaska Airlines as one of 144 brands named to its second annual “Brands That Matter” list for making strides in our carbon-neutral ambitions. The list honors companies whose success has come from embodying their purpose in a way that resonates with their customers.
Elevating airline sustainability efforts
Fast Company called us out for uplifting everyday tasks—emphasizing our work in sustainability. While we still have work to do to reach our net zero carbon emissions goal by 2040, we’ve made innovative leaps forward, such as:
Partnering with like-minded brands such as Boxed Water to replace plastic water bottles on board; and manufacturer ZeroAvia to develop a hydrogen-electric powertrain capable of flying 76-seat regional aircraft in excess of 500 NM.
Together, with the innovators at Twelve, we’ll work together to bring it’s E-Jet®—a low carbon jet fuel produced from recaptured CO2, water and renewable energy—into commercial use.